According toVogue, elle,Natural and environmentally friendly cosmetics in the present and future, when sustainable development becomes the top concern of many industries in the world.Meg Honigmann's penELLEWrite in the article "Everything You need to know about information beauty beauty" (everything needs to know about the sustainable beauty trend): "Customers not only want which cosmetics are good for the face but also want to know if they are beneficial to the left.land".
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Cosmetics extracted from fruits and oils such as coconut oil, almonds ... are being loved by many people.Image:100percentpure
WhenGwyneth PaltrowLaunching GOOP cosmetics in 2016, including cleanser, eye cream and natural moisturizer, she toldVogue: "It is so bad when you try to exercise and eat well but to recharge your body with many chemicals, parabens (preservatives often used in cosmetics, pharmaceuticals, at risk of breast cancer) and silicon and silicon.".A few months later, the actress participated in The Tonight Show to promote the new product line.She and MC Jimmy Fallon dip the chips into moisturizer and try it to prove them safely and friendly.
Paltrow is not the only one who is interested in pure natural beauty products.Stars, makeup experts - those who are constantly exposed and use cosmetics, especially interested in this issue, likeJessica Alba, Olivia Wilde, Jourdan DunnNatalie Portman.Like Paltrow, some people set up their own skin care and makeup brands, committed to non -toxic, environmentally friendly products.
Emma Watsonsaid aboveInto the Glass: "Recently, I have been interested in the sustainability and transparency of products applied to my face and body. I often wonder if I can make my hair and makeup with just organic cosmetics?"The actress prefers the natural beauty brand like RMS, ILIA and MV Skincare.
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Gwyneth Paltrow (left) and MC Jimmy Fallon eat some goop moisturizer to prove the safety of the product.Her brand Juice Beauty is called the "green warrior" of the cosmetics.Image:The Tonight Show
Many green cosmetic brands likeTata Harper, Ecooking, Decleor, Dr.Bronner, Nourish Organic, W3LL People, Ecobrow, Nūdus or 100% Pure ... are popular.In a recent survey of British Beauty Council with 23,000 people showed 48% interested in health and environmental issues when looking to buy beauty products. Many people even require sustainable production processes, transparency and recyclable packaging.
Natural cosmetics develop in the context of increasing climate change and cancer worldwide.According to this year's WHO report, cancer is one of the leading causes of death with more than 19 million new cases and more than 10 million deaths.
In 2010, a large amount of toxic chemicals was found in Brazilian hair straightening products.In 2012, the FDA discovered more than 400 lipsticks containing a small amount of lead, capable of affecting human health.Cosmetics Johnson & Johnson has been sued for their Johnson’s Baby chalk containing ovarian cancer.Actor Sarah Chalke toldGreen Organics: "I throw away any paraben lotion, just choose things from nature."
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Ecooking pure lipstick laboratory
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Denmark Cosmetics Expert - Tina SØgaard (right) - Join ELLE magazine editor Elle as a pure lip balm in Ecooking's laboratory in 2020. Video: Video:ELLE
AboveAllure, cosmetic expert Tata Harper said she came up with the idea of establishing organic cosmetics, pure vegetarian after her stepfather had cancer in 2005. The doctors advised him to reduce the amount of toxins and chemicals.Artificial learning absorbs into the body through eating or skin contact.During pregnancy and taking care of the baby, model Gigi Hadid switched to using Tata's products to ensure the baby's safety.
But the concerns about health, environmental pollution issues, animal killing have also been prominent in recent years.Many firms are committed to not testing products on animals, safe, transparent production processes, environmentally friendly packaging.
Anna Brightman - co -founder of natural cosmetic brandUpcircle- Tell meELLE: "5 to 10 years ago, the gold standard for beauty brands is only a great product. Now the brand must go further, representing the values beyond their products.It is necessary to prove their cosmetics contribute positively to the environment, society and human health. "
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