Paris Fashion Week Spring/Summer 2024 has officially closed.Shortly thereafter, Lefty magazine published a list of characters that bring the largest media value (EMV) after this fashion week.EMV is a specialized parameter to measure value to brands by communication activities without having to come from advertising or official media channels.
Top 5 celebrities collect the highest Emv value Paris Fashion Week.
Specifically, according to Lefty, the star brings the largest communication valueKylie Jenner.The billionaire born in 1997 appeared at 3 fashion shows: Atlein, Schiaparelli and Coperni.In particular, at the Coperni show, she had a very beautiful catwalk at Disneyland, closing the Fashion Week season in the capital.Kylie earned $ 20.3 million in communication value (about 507.5 billion).
Kylie Jenner at Atlein and Schiaparelli Spring/Summer show 2025.
Kylie's viral catwalk on the last day at Paris Fashion Week.(Source: Summary)
Surprisingly at No. 2 is Thai actor APO Nattawin.He only attended Dior's show but brought 14.3 million USD (357.5 billion) of the media value after 16 posts on his personal social network.
APO Nattawin at Dior Spring/Summer 2025.
At the number 3 and 5 are Rosé and Jisoo (Blackpink) respectively.The appearance of Australian Rosé roses at the Saint Laurent show and 3 posts brought 11.2 million USD (280 billion).Besides, the eldest sister Blackpink - Jisoo also earned 8.6 million USD (215 billion) EMV value through 2 posts on social networks after attending the Dior show.
Rosé and Jisoo are the only two representatives of Blackpink, whose names in the top 5 Celeb have the tallest Emv after Paris Fashion Week.
Position No. 4 in the charts of the highest communication stars belonging to Mother Milk Cardi B. Less than 1 month after giving birth to the 3rd child, this rapper was busy attending shows in ParisFashion Week.
She attended a total of 6 shows of Balmain, Rabanné, Rick Owens, Mugler, Vivienne Westwood and McQueen.With 6 posts on MXH, the mother of 3 children earned $ 10.3 million of EMV value (257.5 billion dong).
6 outfit of Cardi B at Paris Fashion Week this year.
Appearing in the Top 10, there are also Nam Joo Hyuk 6 when earning 8.5 million USD (212.5 billion) EMV value after attending the Dior show.Lisa (BlackPink) stopped at the No. 8 position with the EMV value of 7.5 million USD (187.5 billion) and 3 posts on MXH.
In addition, some other Korean stars also occupy waves in the rankings such as Cha Eun Woo - ranked 7 with 8.3 million USD (207.5 billion) when attending the Saint Laurent show.Jang Won-Young, after coming to the Miu Miu show, also brought about $ 7.1 million EMV value (177.5 billion dong) and was located in the 9th rank of the chart.
Best friend Ha Tang - Heart Evangelista closed the Top 10 book when earning 5.1 million USD (127.5 billion) EMV value after attending 15 shows at Paris Fashion Week.
Also according to Lefty, these are the 10 brands with the highest communication value after this fashion week.
It can be seen that 4 brands led by the 4 Global Blackpink members.However, a big question was raised when Chanel - the 3rd -class brand and collected 32.2 million USD (805 billion) but Jennie (Global Ambassador) did not appear in the Top 10 Celeb chart with the price.The highest communication treatment.
Jennie appeared at the Spring/Summer Chanel 2025 show.
Especially, compared to Paris Fashion Week Fall/ Winter 2024 earlier this year, Chanel had a significant growth of 124% in EMV value.Perhaps, the leave of former art director Virginie Viard and rumors and conjectures about the person will replace her is the main reason why Chanel becomes hot "mutant" in this fashion week?